Market Research & Intelligence

Course Overview

How does factors such as geographical location, socio-economic status, culture, and age, among other things, influence the buying behaviors of and purchasing power for individual consumers.

KEY MODULES & LEARNING OUTCOMES (including but not limited to)

• Qualitative and Quantitative Data Analysis
• Market Research (Domestic and International)
• Design Surveys and Questionnaires
• Digitization of Marketing Research
• Tools for Market Research
• Industry Research
• Positioning
• Consumer Trends
• Business Presentations
• Legal Issues and Ethics

CAREER OPPORTUNITIES (including but not limited to)

• Strategy Analyst
• Business Consultant
• Business Planning Analyst
• Financial Advisor
• Product Marketing Manager
• Market Insights Analyst
• Business Development Associate
• Business Strategy Analyst
• Territory Manager
• Marketing Analysts
• Inventory Analyst
• Project Manager
• Program Manager
• M&A Analyst
• Corporate Development Analyst
• Not-for-profit
• Public sector organization
• Private sector businesses